Sanjit K. Roy
Associate Professor of Marketing
UWA Vice-Chancellor’s Early
Career Investigators Award, 2015
Best Paper Award in Journal of
Marketing Management, 2017
BHP Billiton Distinguished
Research Award, 2015
Student Choice Award 2020
Investigating changing consumer
I enjoy the opportunity to learn from my students and tailor my teaching according to their learning style as well as encouraging critical thinking.
Dr Sanjit K. Roy
Dr Sanjit K. Roy is an Associate Professor of marketing at the UWA Business School. His research examines how the
current dynamic market space and new technology (i.e. Artificial Intelligence and Robots) are transforming the roles of
customers and employees. He is a Fellow at the UWA Business School’s Centre for Business Data Analytics.
In addition to his ongoing research, Dr Roy is a certified LEGO® Serious Play® facilitator which he brings to the
classroom by getting students to think more creatively, communicate more effectively and deliver more innovative results.
Dr Roy completed his PhD in marketing at Icfai University in India and taught the subject as a senior lecturer at Coventry
University in the United Kingdom.
Dr Roy is a Certified LEGO® SERIOUS PLAY® Facilitator
He was a Visiting Research Scholar at Bentley University in the United States and was awarded the UWA Vice
Chancellor’s Early Career Investigators Award in 2015 and selected by UWA in the Emerging Research Leader program in 2018.
Dr Roy’s current research interests are rooted in marketing services, focusing on consumer behaviour and decision making in the services sector (e.g. retailing and financial services) and transformative service research (TSR) with a focus on
consumer and employee well-being as well as the impact of new technology on service encounters.
Dr Roy is a thought leader in his field and regularly contributes and comments on media stories, including a recent
appearance on 7News.