Edited Books

Sanjit K. Roy

Edited Case Books

Strategic Marketing Cases in Emerging Markets

Author: Adhikari, A. and Roy, S. K. (2017)

Services Marketing Cases in Emerging Markets: An Asian Perspective

Author: Roy, S. K., Muthum, D. and Bang, N. (2017)

Marketing Cases from Emerging Markets

Author: Muthum, D., Roy, S. K., and Kipnis, E. (2014)